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Leading US textile converter New Line Fabrics implements LOFT customer experience engine
LOFT Web access creating 7*24 showroom and over 1,000 stand alone implementations to enhance sales power in Russia and Ukraine.
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Vianen (NL)/New York – 3 May 2011
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Today NedSense enterprises n.v. announces that it is implementing its LOFT customer experience engine at the leading US textile converter New Line Fabrics (NLF). New Line Fabrics will give its 3,500 retail outlets access to the customer experience engine in order to enhance and speed up the sales process by delivering a higher degree of visualization and therefore comfort at the purchasing decision. Its rapidly expanding network in Russia and Ukraine will be serviced by over 1,000 standalone versions giving those agents and resellers the full collection at their fingertips to customize to the customer’s personal environment.
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New Line Fabrics currently services 42 collections with over 3,100 individual SKUs from 16 countries and sales supersede 100 thousand meters per month. The LOFT customer experience engine allows agents and resellers in the New Line Fabric outlets to upload fabrics, window and wall covering and other textiles into the customer’s own environment of choice in order to create a ‘real virtual’ experience.
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Leonard Lurye, Chief Executive Officer of New Line Fabrics states: “We operate in a highly competitive world and so assisting designers and agents to work with our collections for their customers is key to the success of our business. With LOFT we offer them an unparalleled sales engine in that they can now create superb visualizations of their collections on any object or in any environment of the client’s choice. The web version further ensures that our collections are always up to date and well presented in any showroom around the world, which creates an additional saving in having to rely less on sample books”.
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Mark Blinder, Chief Technology Officer of New Line Fabrics states: “The user friendliness of LOFT is unparalleled and will intuitively steer the various levels of users to work with LOFT and our ranges of textiles and so extract exactly what they need for their clients and purpose. The flexibility of the LOFT customer experience engine allows us to deploy the solution in the most suitable way depending on the region or user needs and with our local support teams we can ensure that we always have access to the most up to date environments”.
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Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “New Line Fabrics is an innovative and fast growing company, which spreads its wings both in terms of enhancing sales in new regions as well as deepening their range of products and the way in which they offer those to their agents and networks. The fact that in one click agents can turn a 2D image of their customers into a 3D design environment online to dress with their collections proved to be a major motivation. This way they interactively educate the sales teams whilst working for a customer, allow them to work faster and thus increase sales. We are delighted to work with them here in the US, in Europe and in Russian and the Ukraine.”
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About NedSense enterprises n.v. and NedGraphics |
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NedGraphics is a wholly owned subsidiary of NedSense enterprises n.v. Through its subsidiary, NedSense has built up an impressive track record of developing and producing software solutions for the fashion and textile industry over a period of 30 years.
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NedSense serves more than 3,500 customers through a global network of over 42 resellers and agents. Its 14 offices are ideally located in the leading textile, fashion and production centers of the world. To enhance and preserve its dominant market position NedGraphics continues to invest in its highly qualified staff, market research, and product development.
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The corporate philosophy and professional approach of NedGraphics ensures a close working relationship with the finest designers and manufacturers by offering them solutions which are of the highest level of functionality. It enables its clients to improve their sales through minimizing “time to market”, optimizing product development flow and reducing sampling costs. Each software solution is offered in a fully integrated modular system to guarantee the current and future operational performance. NedSense is listed on NYSE Euronext Amsterdam [NEDSE].
More information on www.nedgraphics.com and www.nedsense.com
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About New Line Fabrics
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New Line Fabrics is a globally respected textile converter with offices in Asia, Europe and the USA. Our polyester blend jacquards and sheers are offered worldwide. NLF design teams are based in the US and in Europe, and warehouses are accessibly located all over the globe. Commitment to continuing excellence, customer convenience and prompt delivery remain our trademark.
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Our U.S. and European Marketing/Design teams constantly update our ever-expanding collection. Our various designs will meet the expectations of every buyer. Continuous attention to expanding our collections has in mind to satisfy even the most exquisite requests of clients. We specialize in Window / Wall Coverings as well as a number of double purpose fabrics. We work primarily in man-made fiber blends with both Jacquard and Voile/Organza products.
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For more information:
NedSense enterprises n.v.
Conny Dorrestijn, Chief Marketing Officer
Tel.: +31 (0)651 067201
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