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BLUE FOX Launches new product Suite LOFT™
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Vianen (NL) – 10 September 2009 – Today NedGraphics announces the launch of LOFT™ – a new on-line product suite as part of the strategic overhaul which has been taking shape since the appointment earlier this year of a new Executive Board of Blue Fox Enterprises NV (BFE), of which NedGraphics is a wholly-owned subsidiary. The product- and market leader position that NedGraphics has gained in its market segment shall thus be maintained and extended embracing the opportunities web technology offers.
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Through NedGraphics, Blue Fox Enterprises NV (BFE) has held a leading position in CAD/CAM software for the fashion & textile industry for over 30 years. BFE uses its in-house know-how and expertise to both maintain its leadership position and to enter new markets.
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LOFT™ is a new innovative technology platform designed to empower the clients of NedGraphics to engage directly with their customers and end-users. It offers designers and manufacturers opportunities to develop new product market combinations and it will enhance their ability to anticipate future trends in lifestyles and customer choices. As a tool it is a perfect example and enabler of new market approaches summarized in catch-phrases such as “mass-customization”, “high-value” economy and “customer experience platforms”.
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LOFT™ is a customer-driven tool. Designers and manufacturers who are part of the LOFT™ business community will be able to offer current and future buyers through their websites the opportunity to upload their own pictures. LOFT™ allows them to convert these pictures into 3-D environments and to “play around” at their convenience with the products of the designers and manufacturers. This will lead to a much higher level of ‘reality’ in the virtual experience than anyone can offer today.
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By making use of the latest technological developments in visualization and user-friendly interfaces LOFT™ will offer an exciting and engaging environment. At the same time it will offer the manufacturers and designers a wealth of insight and knowledge, through which they can serve their clients even better.
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Jan-Hein Pullens, Chief Operating Officer of Blue Fox Enterprises NV states: “Since we took over the helm in January of this year we have been focusing on re-energizing and restructuring the company and the execution of the new business plan for its main operating company NedGraphics. As previously indicated the plan focuses on the realization of structural revenue improvements and the implementation of efficiency improvements in the organization for the next three years. We are very excited about the LOFT™ launch since we can offer our loyal and new customers a tool that will enable them to reach out to their customers. This is a clear win-win for all parties involved”.
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About Blue Fox Enterprises
NedGraphics, is a wholly owned subsidiary of Blue Fox Enterprises N.V (BFE). Through its subsidiary BFE has build up an impressive track record of developing and producing software solutions for the fashion and textile industry in 30 years. BFE serves more than 3.500 customers through a global network of over 42 resellers and agents. Its 14 offices are ideally located in the leading textile, fashion and production centers of the world. To enhance and preserve its dominant market position NedGraphics continues to invest in its highly qualified staff, market research, and product development. The corporate philosophy and professional approach of NedGraphics ensures a close working relationship with the finest designers and manufacturers by offering them solutions which are of the highest level of functionality. It enables its clients to improve their sales through minimizing “time to market”, optimizing product development flow and reducing sampling costs. Each software solution is offered in a fully integrated modular system to guarantee the current and future operational performance.
Blue Fox is listed on NYSE Euronext Amsterdam [BLFOX]. More information on www.nedgraphics.com and http://www.bluefox.nl/.
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| For more information:
Citigate First Financial
Uneke Dekkers / Claire Verhagen
Tel.: + 31 (0)20 – 575 40 10
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