NedSense and Rubelli will launch LOFT @iPad at Salone Internazionale del Mobile 2011
Salone perfect launching ground for always-on anytime 3D sales tool
|Vianen (NL)/Milano (IT), 7 April, 2011|
NedSense enterprises nv today announces it will release LOFT @iPad at the Salone del Mobile with its launching customer Rubelli/Donghia. LOFT @iPad is the channel extension of LOFT Enterprise and as such offers sales and customers the ability to view, add and change interior design products in 3D within the high quality viewing abilities and user-friendliness of the iPad. At the Salone, the Rubelli team has access to the full collection of both Donghia furniture and Rubelli fabric on a 24×7 anywhere basis.
|Furthermore, Sales executives can thus in front and on demand of the customer combine fabrics and furniture to the highest levels of personalization and on screen quality. Fabrics can be scrolled and draped across furniture, taking lighting and daylight impact into account. LOFT @iPad helps Rubelli to turn the LOFT Enterprise functionality into a design and sales engine that facilitates designers to visualize customized designs for clients.|
|Andrea Rubelli, CEO of Donghia US and Rubelli states: “The combination of the exquisite furniture range of Donghia with the unlimited possibilities of the Rubelli and Donghia fabrics, create a specter that is hard to visualize and nearly impossible to demonstrate physically in every single showroom. The combination of LOFT, which we have been testing at Rubelli in Italy and LOFT @iPad, we can deliver an online sales tool, as well as a 24×7 virtual showroom that benefits our sales team and our clients alike. We have been looking for a tool like this for the past ten years and we found that only NedSense has the experience needed to simulate our fabrics and furniture on screen in such a high end fashion.”|
Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “Once again LOFT proves its versatile character by the way companies implement it as part of their own strategy. LOFT opens up Rubelli’s and Donghia’s windows 24×7 to clients around the globe and offers its end customers an unparalleled personalized experience when demonstrating the fabrics on furniture of their choice, to the level where one could almost touch by sight”
About NedSense enterprises n.v. and NedGraphics
NedGraphics is a wholly owned subsidiary of NedSense enterprises n.v. Through its subsidiary, NedSense has built up an impressive track record of developing and producing software solutions for the fashion and textile industry over a period of 30 years.
NedSense serves more than 3,500 customers through a global network of over 42 resellers and agents. Its 14 offices are ideally located in the leading textile, fashion and production centers of the world. To enhance and preserve its dominant market position NedGraphics continues to invest in its highly qualified staff, market research, and product development.
The corporate philosophy and professional approach of NedGraphics ensures a close working relationship with the finest designers and manufacturers by offering them solutions which are of the highest level of functionality. It enables its clients to improve their sales through minimizing “time to market”, optimizing product development flow and reducing sampling costs. Each software solution is offered in a fully integrated modular system to guarantee the current and future operational performance. NedSense is listed on NYSE Euronext Amsterdam [NEDSE]. More information on www.nedgraphics.com and www.nedsense.com
About Rubelli S.p.A.
|Rubelli, the Venice based company currently run by the fifth generation of the Rubelli family, designs, produces and sells furnishing products, above all fabrics. Strengthened by a wide and diversified product range, permanently positioned at the high end of the market, Rubelli, with its four brands (Rubelli, Donghia, Dominique Kieffer and the license Armani Casa Exclusive Textiles by Rubelli), is a key player on the international interior design scene. Production is carried out at the mill it owns in Como, a true research lab for the development and optimisation of new and exclusive fabric types and where, alongside cuttingedge machinery, eighteenth-century hand looms are still in operation. In addition, Donghia is an American company specialized in the production of furniture and home accessories that became part of the Rubelli Group in 2005, combining American design and Italian craftsmanship. Company-owned showrooms in major cities in Italy and elsewhere, together with qualified agents and distributors, guarantee extensive distribution worldwide.|
Rubelli fabrics decorate private homes, international hotels, world-renowned theatres, castles and museums. The Rubelli name is also linked to projects aimed at adding value to the artistic and cultural heritage, in the name of a textile tradition and a love for art that have always been a part of the history of the Venice group. More information on www.rubelli.com
| Tap, drag, swipe, pinch and press your way through rooms and collection to generate the personalized environment of the customer’s choice with unparalleled viewing quality in LOFT|
@iPad. LOFT @iPad is an extension of LOFT Enterprise. It offers sales teams and agents unlimited access to a company’s full collection and its thousand fold combinations in an anytime anywhere environment. The LOFT specific animations allow users to remove, add, reset, rotate, translate and zoom ‘to the last stitch’ – all in the full LOFT 3D environment. When the iPad syncs with the enterprise server the result can be downloaded, saved and printed in an industry standard manner. LOFT @iPad is the sales tool of choice to continuously support global showroom staff and agents with an up-to-date collection – at lower cost, light and always ‘on-the-go’ creating the customer experience of choice wherever he or she is.
LOFT at Salone Internazionale del Mobile
2011 – Rubelli | Donghia stand F09, Hall 5
For more information:
NedSense enterprises n.v.
Conny Dorrestijn, Chief Marketing Officer
Tel.: +31 (0)651 067201